Cookie Policy

Objective and Scope

TrendinGuide (“we”, “us”, “our”) highly values the trust you place in us as a data subject (“you”, “your”, “user”, “subscriber”). Hence, we adhere strictly to the highest privacy standards to safeguard the information you share with us.

This privacy policy outlines the utilization of information collected or provided by TrendinGuide and/or its subsidiaries and affiliates, which manage various websites, mobile applications, and other services (collectively referred to as the “Services”). We adhere to this privacy policy in accordance with applicable laws in the regions we operate. Additionally, we may issue specific data privacy notices for certain services or regions, which should be read alongside this policy.

TrendinGuide.com, owned by TrendinGuide, is committed to providing users with an enriching online experience, offering insights, perspectives, and creative concepts. For more information about TrendinGuide, please refer to our “About Us” section.

It is important to review this Privacy Policy alongside the applicable Terms of Use for the TrendinGuide Service you are utilizing.

What does this privacy policy cover?

The aim of our privacy policy is to provide you with information about how we process your personal data, which is collected when you visit our website/application. This policy applies to both current and former visitors of the website/application, as well as users who register on TrendinGuide in connection with the use of our services, or whose information TrendinGuide otherwise receives in connection with its services (including, but not limited to, contact information of individuals associated with TrendinGuide, including partner colleges/institutes).

We are constantly updating, improving, and expanding the scope of our services, which may result in changes to this policy more frequently. Therefore, we encourage you to check back periodically for updates. By accessing the website/application, you provide explicit consent to the collection, storage, and use of the personal information you provide (including any changes you may make) for any of the services that we offer.

However, we are committed to respecting the privacy of user data and strive to reasonably protect it in all respects, treating it with the same care as we would our own information.

I. Personal Information Collection and Usage

Any data belonging to an identified or identifiable living person (referred to as the “data subject” or “you/your”) is considered personal information (PI). This includes, but is not limited to, common identifiers such as a name, identification number, location data, online identifier, or any factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

We gather personal information from users in various ways to enhance our services. This may include, but is not limited to, your name, contact details, and demographic information. We collect this information when you voluntarily provide it to us or when you use our services.

(A) The information we collect may be used for purposes such as:

Providing and improving our services

We use the information to understand user needs and preferences, enhance our products and services, and customize your experience with TrendinGuide.

Communication

We may use your contact information to respond to inquiries, provide customer support, and send important updates about our services.

Marketing and promotions

With your consent, we may use your information to send promotional materials, special offers, or other marketing communications.

Legal compliance

We may use your information to comply with legal obligations, resolve disputes, and enforce our policies.

Research and analytics

We may use aggregated and anonymized data for research purposes, including analyzing trends, demographics, and user behavior to improve our services.

We take appropriate measures to safeguard your personal information and never share it with third parties as required by law. By using our services, you consent to the collection and use of your personal information as outlined in this policy.

Information Provided Voluntarily

When you voluntarily submit feedback, change your email or content settings, take part in surveys, or communicate with us by emailing us or leaving a comment on our website or application, we may collect extra information. This data may include personal information about you, including but not limited to your name, email address, cellphone number, messages, comments, etc.

(B) Automatic Collection/Tracking of Information via Cookies:

We may use “cookies”—small text files that might collect data about Website/Application activity—to improve how responsive our “Services” are for users. In order to understand specific user interests on the identified computer, certain cookies and related electronic instruments may be used to retrieve Personal Information that a user has already submitted. Each visitor will be assigned a unique, random number known as a User Identification (“User ID”). Remember that if you engage with our sponsors’ adverts, they may also set their own cookies on your browser or browsers. This is a completely independent procedure over which we have no influence.

Certain types of information are received and kept whenever you interact with us via websites, applications, or services on your laptop, desktop, mobile device, tablet, pad, handheld device, or any other internet-connected electronic device.

You may set most browsers to notify you when a cookie is received, or you can use your browser’s settings to prevent cookies from being accepted. To access some areas of the website or application, you might need to reenter your user ID and password; moreover, some features or sections of the site/application might not work properly if you choose to remove or block cookies.

For more details you can refer to our https://trendinguide.com/cookie-policy/

Log File Information:

We automatically collect certain data about your computer’s Internet connection when you visit our website(s), application(s), or services. This data may include your IP address, browser type, operating system, click-stream patterns, and the times and dates that our site is accessed.

Clear GIFs:

On our websites, we could employ “clear GIFs” (Web Beacons) to measure internet usage trends in an anonymous manner without revealing the identity of the user. Furthermore, we may utilize transparent GIFs in HTML-based emails that we send to our users in order to track which emails they open. In order to better understand how you use our website, we also passively collect information from you through Google Analytics and Google Search Console.

Inferred Information from Log Data and Usage

We collect and keep track of particular information regarding your activities on the TrendinGuide website. We can better understand, protect, and serve our users with the use of this data, which helps us with internal research on the traits, devices, preferences, and behaviors of our users.

In addition, we could collect your information for internal analysis and research in order to track user behavior and preferences. We could also use your information to:
i. Determine your preferences for various services, offers, and content genres;
ii. Perform analytics and customer research, finding and evaluating traffic patterns and sales-generating material.

Should you opt to share messages on social media accounts, message boards, chat rooms, or other communication platforms, or provide feedback, we will gather the information you provide. We retain this data as needed to address disputes, offer customer support, and resolve issues in accordance with legal regulations.

In the event of personal correspondence, such as emails or letters or comments, being sent to us, or if other users or third parties communicate with us regarding your activities or contributions on TrendinGuide.com, we may collect and store such information.

Information obtained from other Sources

Various online sites may provide us with information about you, which we may include into our account information system and manage in accordance with this policy. Your name and email address are among the facts of your account that may be sent to us by the platform provider or any partner with whom we have a service agreement if you give them with information about yourself. In order to correct our records, offer services, get in touch with you, or share the information with other parties, we could also get current contact information from outside sources.

If you link, connect, or log in to your TrendinGuide services account via a third-party service like Google or Facebook, they may furnish us with information such as your registered email address and public profile details from their service, as mentioned earlier.

If you opt not to provide personal information on the Application/Websites, we may be unable to offer certain services to you. We will endeavor to inform you of this possibility when you open your account. However, we shall not be held liable or responsible for denying certain services due to your failure to provide necessary personal information.

II. Processing of personal information

We will only collect and process your personal data under lawful bases. These include getting your express consent before processing your personal data or processing it for “legitimate interests” where doing so is required so that we may offer you services (processing your data by our group companies/affiliates, for example).

We utilize information gathered from cookies and other technologies, such as pixel tags, to enhance your user experience and the overall quality of our services. When displaying tailored ads, we won’t link an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation, or health.

We may:

• Send alerts and newsletters to you (if you’ve subscribed). You can also request this from the TrendinGuide team by emailing request@trendinguide.com.
• Send notifications to your handheld devices (you can manage notifications in your account settings).
• Convey news about TrendinGuide, updates about new features and content, promotional announcements, marketing goals, surveys, and other services of TrendinGuide and as affiliates, we may contact with you regarding our service (for example, by email or push notifications).
• Improve our website/application and its content to provide better features and services.
• Conduct market research and surveys to enhance our products and services.
• Prevent, detect, investigate, and prosecute crimes (including but not limited to fraud and other financial crimes), identity verification, government sanctions screening, and due diligence checks.
• Establish, exercise, or defend legal rights in connection with legal proceedings (including any prospective legal proceedings) and seek professional or legal advice related to such proceedings.
• Analyze your content using automated systems to provide customized search results, recommendations, and specific promotions and offers.
• Assist advertisers in understanding our audience and confirming the value of advertising on our websites or applications (usually in the form of aggregated statistics on traffic to various pages within our site).
• Notify you about changes in terms of service or privacy policy.
• Enable your participation in interactive features offered through our Services.
• Share information with our customer support team to resolve your queries/concerns related to your rights or services provided to you.

III. Third party services

Please be aware that third parties, such as advertising networks and providers of external services like web traffic analysis services, may also utilize cookies on our Services. Additionally, note that the names of cookies, pixels, and other technologies may change over time.

We engage trusted partners to assist us in serving advertisements, and they may place cookies on your device. Furthermore, we integrate content from social networks into our pages, including embedded affiliate links. These social networks, such as Facebook and Google, may also place cookies on your device. If a user logs into Facebook, X, or Google+ via our website or mobile application, they will leave a cookie on the user’s device, similar to the process when logging into these social networks directly.

Moreover, we utilize Google Analytics on our Services to analyze usage patterns. Google Analytics employs performance cookies to track user interactions. For instance, through cookies, Google can inform us about which pages are most frequently viewed by our users, the peak times of website/mobile application visits, whether visitors have previously visited our website/mobile application, the referring website, and similar information. All of this data is anonymized.

We have limited control over these “third-party” cookies, so we recommend reviewing the respective privacy policies of these external services to better understand the data they hold about you, their data practices, and how you can opt out if desired.

What are Web Beacons

TrendinGuide may advertise third-party websites. To track the effectiveness of our advertising campaigns, we occasionally use visitor identification technologies like “web beacons” or “action tags.” These technologies track users who come to Our Site from other websites after seeing TrendinGuide content or banner ads there. We only use this technology to gather aggregated statistics about site users and evaluate the performance of our ads—we never access your personal information via it.

By browsing Our Site, you consent to us placing cookies and web beacons on your computer or device. If you prefer not to receive web beacons, you should refrain from using Our Site or adjust your browsing settings accordingly.

How to manage cookies?
The majority of browsers have options that allow you to manage cookies as you see fit. Even if it isn’t customized to your interests, you can still encounter online ads if you disable these cookies. If you disable cookies, online adverts will still appear on your screen. In the section above (What third-party cookies does TrendinGuide utilize?), we included a number of third parties that use targeting or advertising cookies, but this list isn’t all-inclusive and is subject to change. That means that you could continue to see certain customized ads and suggestions even if you block every third-party cookie mentioned in that section.

You have several options for managing the cookies set on your devices. However, essential cookies cannot be disabled. If you choose not to allow certain cookies, it may affect your access to the website/mobile application or compromise its performance, features, or services.

You can also manage these types of cookies in your web browser’s privacy settings. Note that blocking all cookies through your browser settings may prevent you from accessing parts of our or other websites/mobile applications. For further details, please refer to the information below.

To modify your cookie settings, you typically need to access the ‘options’ or ‘preferences’ menu of your internet browser. Below are helpful links for understanding these settings:

• Cookie settings in Internet Explorer
• Cookie settings in Firefox
• Cookie settings in Chrome
• Cookie settings in Safari

If you need further assistance, you can use the ‘Help’ option within your internet browser for more detailed instructions.

If you have any questions or concerns regarding this Cookie Policy, please feel free to contact our team at info@trendinguide.com.